diff --git a/.gitignore b/.gitignore
index bc08f4f..d2175b0 100644
--- a/.gitignore
+++ b/.gitignore
@@ -47,6 +47,7 @@ speaker-test/speaker-test
 alsaloop/alsaloop
 alsaucm/alsaucm
 alsaucm/alsaucm.1
+alsaucm/89-alsa-ucm.rules
 topology/alsatplg
 
 include/aconfig.h*
diff --git a/alsaucm/89-alsa-ucm.rules.in b/alsaucm/89-alsa-ucm.rules.in
new file mode 100644
index 0000000..52a7616
--- /dev/null
+++ b/alsaucm/89-alsa-ucm.rules.in
@@ -0,0 +1,8 @@
+SUBSYSTEM!="sound", GOTO="ucm_end"
+ACTION!="change", GOTO="ucm_end"
+KERNEL!="card*", GOTO="ucm_end"
+
+ATTRS{id}=="PAZ00", RUN+="@bindir@/alsaucm -c PAZ00 set _verb HiFi"
+ATTRS{id}=="PAZ00", RUN+="@bindir@/alsaucm -c PAZ00 set _verb Record"
+
+LABEL="ucm_end"
diff --git a/alsaucm/Makefile.am b/alsaucm/Makefile.am
index ee0391e..651f678 100644
--- a/alsaucm/Makefile.am
+++ b/alsaucm/Makefile.am
@@ -15,4 +15,17 @@ alsaucm_LDADD = -lasound
 %.1: %.rst
 	rst2man $< > $@
 
-EXTRA_DIST = alsaucm.rst
+udevrules_DATA = \
+	89-alsa-ucm.rules
+
+edit = \
+	$(SED) -r -e 's,@bindir\@,$(bindir),g' \
+		  -e 's,@mydatadir\@,$(mydatadir),g' \
+							< $< > $@ || rm $@
+
+89-alsa-ucm.rules: 89-alsa-ucm.rules.in
+	$(edit)
+
+EXTRA_DIST = alsaucm.rst 89-alsa-ucm.rules.in
+
+CLEANFILES = 89-alsa-ucm.rules